Pigeon Paradise

In 1998, at 18, Nikolaas Gyselbrecht, launched a news website for breeders called Pigeon Paradise, PIPA for short, and started auctioning birds online. Today, PIPA is the Sotheby's of the sport, doing about $46 million in pigeon sales a year. 

About half of those sales go to Chinese buyers. The record was set in 2020, when a Belgian hen named New Kim sold for $1.8 million. China has more than 400,000 registered pigeon fanciers and races with purses that can exceed $16 million.

"If we don't have China, it would be very hard to run the business," Gyselbrecht said. "Because they make the price."

As the fastest pigeons became a global status symbol and prize money soared, the bad guys moved in.

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